INDEPENDENT WORDPRESS DEVELOPER · 15+ YEARS OF EXPERIENCE

Exceptional Websites. Thoughtful Development.

Built to Perform.

I help digital agencies and growing businesses turn designs and ideas into polished, responsive, reliable websites — from custom WordPress builds to complex frontend implementations.

ELEMENTOR · DIVI · ACF · WOOCOMMERCE · FIGMA-TO-WORDPRESS
Ian Olden, WordPress developer in Davao City

15+ YEARS EXPERIENCE
AGENCY EXPERIENCE

Marketing agencies in Australia and England

WORDPRESS STACK

Custom builds, Elementor, Divi, ACF, WooCommerce

DIRECT COMMUNICATION

You work directly with the developer


SERVICES

Development, from brief to

launch.

Practical help for agencies and businesses, so it is clear when to bring in a developer and what you get.

ALL SERVICES →

Working with an agency?

White-label and overflow development, delivered to your brief and to your standards.

TALK ABOUT YOUR PIPELINE →

TECHNICAL CREDIBILITY

The tools behind the

work.

Fifteen-plus years of WordPress, plus the code and workflow to carry a project from design file to launch.

Platforms

WordPress WooCommerce Elementor Divi Bricks

Custom development

ACF PHP JavaScript HTML / CSS Node.js

Workflow

Figma-to-WordPress Forms and CRM integrations Performance and troubleshooting AI-assisted development
THE BUSINESS PROBLEM

Your website is a

business asset.

Your website should do more than look good. It should explain what you do, build trust, guide people toward action and give your team a platform that can grow with the business.

01

OUTDATED

Your current website no longer represents the business.


→
02

UNCLEAR

Visitors can't quickly understand what you offer.


→
03

UNDERPERFORMING

Traffic arrives, but enquiries don't follow.


→
OUTDATED → UNCLEAR → UNDERPERFORMING →

Your website should work harder.

PROCESS

From strategy to launch. One experienced developer.

A serious website project involves far more than installing WordPress. The thinking before the build, and the testing and handover after it, are what decide whether the site actually does its job.

01

DISCOVER

UNDERSTAND THE BIGGER PICTURE
• Business goals
• Audience
• Content
• Competitors
• Requirements
→

02

STRUCTURE

PLAN A SOLID FOUNDATION
• Information architecture
• User journeys
• Sitemap
• Wireframes
→

03

DESIGN

CREATE A USER-FOCUSED EXPERIENCE
• UI system
• Responsive layouts
• Interactions
• Visual direction
→

04

BUILD

DEVELOP A SCALABLE WEBSITE
• WordPress
• ACF
• Elementor / Divi
• Custom PHP / JavaScript
• Integrations
→

05

LAUNCH

TEST, OPTIMIZE AND HANDOVER
• QA
• Performance
• SEO foundations
• Migration
• Training
STRATEGY · UX · UI · DEVELOPMENT · INTEGRATIONS · LAUNCH
APPROACH

I don’t start with WordPress.

I start with the problem.

Each decision follows from the one before it, so the technology serves the business instead of dictating the design.


BUSINESS USERS EXPERIENCE TECHNOLOGY SOLUTION
01

WHAT DOES THE BUSINESS NEED?

Understand the goals, challenges and opportunities.

→

02

WHAT DOES THE USER NEED?

Focus on the people who will actually use the website.

→

03

WHAT SHOULD THE EXPERIENCE LOOK LIKE?

Define the structure, content and visual direction.

→

04

WHAT TECHNOLOGY SHOULD SUPPORT IT?

Choose the right tools and integrations to match the requirements.

→

05

HOW DO WE BUILD IT PROPERLY?

Develop, test, optimize and launch with a focus on long-term performance.

→

PROJECT INVESTMENT

For serious

website projects.

I work with businesses and agencies on substantial website projects where strategy, UX, design and development need to work together.

Business goals and complexity

Integrations and custom development

Strategy, UX and design involvement

BUILT WITH
WordPress WooCommerce Elementor Divi ACF
TYPICAL PROJECT INVESTMENT

$10K–$50K+

Every project is scoped around the business, requirements, integrations and level of involvement — not a fixed template package.


✓ Business goals and complexity
✓ Integrations and custom development
✓ Strategy, UX and design involvement

PACKAGES FROM ₱25,000

A guide to scale, not a quote. Not every project sits at the top of this range, and smaller fixed-scope builds are quoted separately.

DISCUSS YOUR PROJECT →
working desk hero (dental implant site on laptop, soft edges)

WORKING TOGETHER

You work directly with the person building

your website.

✓

No account manager.

✓

No layers of communication.

✓

No disappearing developer.


STRATEGY → UX & DESIGN → DEVELOPMENT → LAUNCH

One point of contact throughout the project.


FROM A FORMER MANAGER

"Albert worked for me for 5 years and I would absolutely recommend him for employment. He has a high level of technical skill, communicates well, and would be an asset to whoever hires him."

— DEACON NICK CIFONIE
FAQ

Common questions

Ask me anything before we start. These cover my process, services and how we can work together.

01
How much does a website project cost?
+

Substantial custom projects, such as a full redesign, a WordPress rebuild or a complex integration, typically range from $10K to $50K+ depending on scope, integrations and how much strategy, UX and design is involved. That is a guide, not a quote. Smaller fixes and focused builds are quoted separately, and I will tell you honestly if a project is not a good fit.

02
Do you work with existing websites?
+

Yes. Most projects start with a site that is outdated, unclear or underperforming. I review the UX, structure and conversion path first, then recommend whether to improve what is there or rebuild it. Migrations onto WordPress are part of the work.

03
Do you design the website too?
+

Yes. Structure, wireframes and UI design are part of the work alongside the WordPress build, so strategy, UX, design and development stay consistent. If you already have designs from your own designer or agency, I can build them faithfully.

04
Do you work with agencies?
+

Yes. My recent roles have been agency roles, building and maintaining client sites for teams in Australia, the UK and Canada. I am used to working to someone else's brief, standards and deadlines as an experienced WordPress development partner.

05
Do you use templates?
+

Not as the design. I build around your content, structure and goals. I use WordPress with Elementor, Divi or custom PHP and JavaScript as the foundation where it helps, but layouts, UX and interface are designed for your business rather than dropped into a fixed template package.

06
How does a project start?
+

You tell me what you are trying to achieve and what is not working. I review it, and you get a clear scope, timeframe and price before any work begins. No work starts until we agree. Please never send passwords or API keys in chat.

07
What hours do you work for US clients?
+

I am in Davao City, Philippines (UTC+8), so US mornings are late evening here. Everything runs in writing rather than on calls: send a request before you log off and you will usually have an update waiting when you are back. I do not promise live overlap I cannot keep.


BETTER WEBSITES. STRONGER BUSINESSES.
LET'S WORK TOGETHER

Have a project

in mind?

Whether you need a reliable WordPress development partner or help bringing a complex website to life, let's discuss what you need.

SERIOUS PROJECT? TELL ME WHAT YOU'RE BUILDING.
STRATEGY

Right plan, real results.

CUSTOM DEVELOPMENT

Built for your unique needs.

ONGOING SUPPORT

Long-term success.

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